AR filter takes users into the world of augmented reality in mobile applications Instagram, Facebook, Snapchat, TikTok. AR filters read gestures, movements, recognize objects, and the surroundings of the user.
Using it you can digitally paint your face in real-time, change yourself into somebody else, change your surroundings as if you were in a different location, display a 3D object, unlock a hidden message, and more. The user can do all of these on the phone screen.
Videos and photos created with AR filters are often and eagerly published on Instagram Stories, TikTok and Snapchat. Consequently, the brand that owns the filter increases its reach.