What is an AR Filter?

The new viral trend

AR filter takes users into the world of augmented reality in mobile applications Instagram, Facebook, Snapchat, TikTok. AR filters read gestures, movements, recognize objects, and the surroundings of the user.

Using it you can digitally paint your face in real-time, change yourself into somebody else, change your surroundings as if you were in a different location, display a 3D object, unlock a hidden message, and more. The user can do all of these on the phone screen.

Videos and photos created with AR filters are often and eagerly published on Instagram Stories, TikTok and Snapchat. Consequently, the brand that owns the filter increases its reach.

Bighead Jetpack

I had a few things that I already wanted to use in my next AR filters – physics motion, 360 panorama, and my new trick for head segmentation. I’ve merged all these things and created “Bighead’s Jetpack” that hit the jackpot.

This idea of a small body character with a big head can be used for every environment and activity. It can be a running rugby player, or a client in the supermarket. Everybody using this filter is looking cute and the hand’s skin tone is adjusted to the user’s face, so this AR filter can be used worldwide.

The filter was picked in the weekly selection as one of the best AR filters worldwide: Weekly Selection #24

Glass Stepping

Did you know that AR filters can be more advanced than just regular face filters?
AR gaming is a great way to engage users even more efficiently. They spend time with your brand in a fun way and are a part of the brand’s world.

No matter if it’s a celebrity running on the red carpet or a lion through the jungle, you can create a competition or give a discount for a certain score. Not to mention that the gameplay is very shareable on Insta Stories.

Once in a while, I like to create a project where I use many interesting features of Spark AR to test its possibilities – this project is one of them. Even though it is a game, the whole project doesn’t exceed 2MB.

This AR filter won a price in the weekly selection as one of the best AR filters worldwide: Weekly Selection #65

BBC Bank Balance

The AR filter that I created with Clockwork Social for BBC iPlayer and their new TV game show “Gordon Ramsay’s Bank Balance”.

Within a short amount of time, I was able to create a simple AR game with 3D models looking exactly like in the TV show. The longer the user is playing the game it gets harder to keep the gold bars on the head. I created simple physics for the gold bars to be more entertaining to play. BBC iPlayer used this filter to promote their new TV game show in a new way and it was worth it.

The filter was picked as one of the best AR filters worldwide in: Weekly Selection #30 and Searix Weekly Branded AR Filters Showcase #15

PS. No, I haven’t spoken with Gordon Ramsay, but maybe that’s a good part of this story hahah.

Let's work together!

highest quality

As a freelancer, I also create AR filters for the biggest marketing agencies. Working with me I can assure you the highest quality on the market.

OS compatibility

Your AR filter will be tested on multiple different smartphones with Android and iOS to be sure that all users are going to have the same experience.

custom 3D models

No need to outsource for editing 3D models. I will take care of your 3D model and integrate it into your AR filter. It will be 100% compatible.

1:1 contact with the creator

Do you need a quick adjustment or just want to ask something? You have direct contact with me and everything is clear right away.

WHAT MY CLIENTS SAY

✅ Testimonials

Mikolaj offered a great service from start until the end. Within a short amount of time, he enabled us to extend the fan experience by creating modern and appealing filters. He takes the customer's feedback seriously and adapts it very well. We fully recommend Mikolaj to other brands, who'd like to create their own AR filters.

Andreas Wüthrich
BSC Young Boys - Soccer Club

Working with Mikołaj was a joy. His ideas were fantastic and he completely understood our brief straight away. He brought so much creativity to the task. His responses were immediate and nothing was too much trouble. He’s great.

Rob Adcock
Clockwork Social - Social Media Agency

Collaborating on my AR filter with Mikolaj was an absolute pleasure. He is incredibly talented, professional, creative, and prompt at replying. On top of all that, he’s a really nice guy! I highly recommend working with him on your next AR filter project.

Ben Giroux
Nickelodeon - Television Channel

I worked with Mikolaj to create a custom filter for our brand. Mikolaj was creatively on point in addition to being fast, reliable and executing my ideas exactly as I had envisioned. I highly recommend working with him.

Geneviève Andre de la Porte
Zonarch - Apparel & Fashion

Mikołaj efficiently and smoothly prepared an attractive AR filter as well as additional materials needed for it. He helped and explained various things while creating the AR filter and after it was published. Our cooperation was very effective and I must admit that I hope for working together on the next projects in the future.

Sylwia Markiewicz
They.pl - Digital Marketing Agency

Creative, efficient and reliable – Mikołaj created a wonderful AR filter for us. Collaborating with him was a pleasure and we will be sure to involve him in future AR projects!

Denise Mueller
Uhura Digital GmbH – Digital Agency

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